After a day at work staring at a screen, most people like nothing more than to come back home and, um, stare at a screen… Usually, this is from the comfort of a sofa or a bed, and more often than not involves, increasingly, watching the film/TV series via the world wide web as opposed to a DVD.
Whereas before, a cinema trip may have been a natural way to absorb a few hours entertainment of an evening, a rise in ticket prices coupled with vast developments of online, on-demand viewing platforms have meant that the cinema is now often reserved for Special Occasions. Just as going to the cinema has seen a rise in prices, so too has the theatre, a report has just announced.
Given the choice, I’d pick theatre over cinema any day of the week. There is something so gripping about a story being played out before your eyes, a few metres away, in which anything could happen. Without the novelty of multiple takes, or the fluidity of editing, the entertainment is somehow much fresher and more real. Add in the live music and the excitement of being in an historic venue, and a visit to the theatre is suddenly a fully immersive trip from curtain up until final bows. A precious few hours away from the digital world in which to watch non-pixelated people play out a story is, in our ever screen-ruled lives, most welcome and definitely needed. Why, then is the theatre becoming less affordable?
Despite the fact that touring shows are proving successful in allowing those without easy access to London to witness award-winning entertainment, the cost of attending is at an all-time high. Geographically, then, theatre is becoming more widely available: the monetary side of it, however, is increasingly limiting. This hike has been caused primarily by funding cuts for the arts from council and government grants.
According to a UK Theatre report, in the West End the average price of a single ticket has risen 5.1% to £42.29; this figure also reflects the customer’s growing preference to opt for higher-priced seats. Over £40 is, admittedly, fairly steep for a couple of hours of entertainment, no matter how spectacular. Essentially, for the same price I could buy two boxsets, four cinema tickets or over 6 months’ subscription to Netflix.
If these prices continue to escalate, soon the theatre will be a luxury for the wealthy, and will further alienate those who could most benefit from it; the underprivileged, the young, the ageing. Some institutions such as the National Theatre run a scheme which offers £5 tickets to those 16-24 year olds signed up to their ‘Entry Pass’ initiative: the Barbican run a similar youth discount programme. These schemes should, however, not be the exception, but commonplace; enabling affordable options to those who want to witness top-class theatre.
I am not denying that it is possible to go to theatre for less; usually involving substantial luck or rigorous research. Of course, day tickets, queuing up at dawn, severely restricted view seats offer cheaper tickets for London shows, but these are often difficult to come by, or fairly uncomfortable (and a bit of a trek to the ice-cream stall in the interval). My advice – sign up to every initiative available and even risk the bad views for a cheap trip. Take some time out, once every couple of months, to leave the screen and see the stage: maybe an increase in popularity is the only way to convince The Man that theatre should be a funding priority, and lower ticket prices a necessity . Whether this is to be or not to be, however, is the question…