With an increasing number of Asian designers taking to the catwalk at London Fashion Week, is it time we looked at the ‘Made in China’ label from a new perspective?
Seeing the familiar ‘made in China’ hallmark on something you own is not unusual. In fact, it is so commonplace that it is almost surprising if something is not made in China. However, the label hardly screams ‘artisan’, ‘unique’ or ‘fashion forward’: for a long time it has instead been eponymous with, let’s be honest, a sense of mass-produced and low quality tat. But, in 2016, should we be re-thinking this ‘Made in China’ phenomenon? Is it time to forget all that we know and relearn what actually is being made in China?
Primarily because of the lower labour costs, many fashion brands take their production to China – this is not unknown. However, what is less talked about is the fact that high-end brands are also getting on board with this; Prada, Armani and Coach are among the designers moving their production to Asia, where high-end manufacture competencies are growing. So, even more things are being made in China: the question is, whether many things actually designed in china? Shanghai, like any other capital city in any other country, is home to a large number of up and coming, innovative and quite frankly stunning designers. Arguably, though, their location is a disadvantage; the reputation of China as a source of one-off creative pieces is overshadowed by their role in the mass-production of flimsy Kinder-Egg toys.
But times are changing, and people are starting to recognise that just as your leather bag might bear a tag saying ‘Made in Italy’, clothes which proudly state they have been ‘Made in China’ could equally be a sign of a good quality, well-made and exquisitely designed item. With London Fashion Week underway, the emergence of Shanghai based and Asian inspired designs cannot be ignored. Designers such as Minki Cheng, Huishan Zhang, Ryan Lo and Tommy Zhong are proudly exhibiting the talent from China through designs inspired by the East, championed in the West. One such company that is aiming to re-educate the public on the growing number of emerging designers in China is Favotell, who aim to create a cultural bridge between Shanghai and London, exposing England to the huge talent from across the continent. London seems a sensible place to introduce these up and coming Shanghai designers to a wider audience; the huge number of art students and creatives in one place is bound to create some innovate mixes and merges. Favotell is exploring one cultural merge that has so far not been much explored – the link between Shanghai and London, and in December of last year launched a pop-up at Gallery Different near Oxford Street to showcase a selection from some of Favotell’s Shanghai designers. If other’s take Favotell’s lead, this could be the start of a ‘Made in China’ overhaul.
At this point, I think we should look at the ‘Made in China’ tag with fresh eyes: far from just being a means for cheap production, this could signal bespoke creation and innovative design. Watch this space.
NB: This blog was unashamedly made in England