Isn’t it Ironic? Chuggers, Health Food Shops and Homelessness

charity

There are many ironies in our big bad city. The Evening Standard, for example, have just run a huge campaign on tackling food waste, in a newspaper that must rack up mountains of rubbish as people flick through the news and discard of it. Or the fact that many of the adverts within the paper are promoting the organisations which the Standard are criticising, a simultaneous condemning and supporting of the offender. Of course, I am completely behind what the Evening Standard are trying to do – a thoroughly worthy cause and a no-brainer in terms of using waste products to the benefit or hundreds of people.

Recently, a number of other ironies have caught my eye whilst walking the streets of London. An employee, for instance, of a well-known and pretty pricey health food shop was at the store’s side door, obviously on a lunch break, chain smoking and drinking Red Bull. Naturally, I am not expecting everyone who works at this place to be nibbling on quinoa and sipping on a green juice before whizzing off to their lunch-time yoga session, but I did chuckle to myself at the juxtaposition of the wording on the uniform and the contents of the employee’s hands.

Perhaps, though, the most startling and disturbing ironies I witnessed last week was involving an individual known commonly, I believe, as a ‘Chugger’ – a charity mugger. These are the sort of people who hang around in the middle of the pavement with bibs blazing charities’ names, trying to get the public to sign up to regular donations to THE MOST worthy cause (much more than the guy’s on the other side of the road, they assure you). For starters, if I am going to support a charity, I am going to do it off my own back, not because some chirpy twenty-something in a sandwich board has grabbed me en route to the tube station, and won’t let me hop on the Central Line until I promise to direct debit £2 a month to change lives. Anyway, this is not a rant about the various methods that charities go to in order to obtain more donators.

This Chugger on this particular occasion was from a homeless charity, as his primary coloured bib, thrown on over the top of an expensive looking coat, informed me. ‘Can I ask you a quick question?’ he would ask passers-by. ‘Just a few pounds a month can give a homeless person a bed for the night’, he informs the incoming people. The irony here, though, was in the fact that this Chugger was completely oblivious to the homeless man sitting next to him at the side of the pavement, sleeping bag, sleeping dog, and a cardboard box to sit on.

I looked at the man, and looked at the Chugger, who was trying to get people to donate to a cause that aims to help those in need SUCH AS THIS HOMELESS MAN RIGHT BESIDE YOU. This was outside a Sainsbury’s, for goodness sake – a better way to help this cold, hungry and homeless man would be to grab him a sandwich, talk to him for a bit, and perhaps alert one of the various organisations within London, such as Street Link run by St. Mungos, who will send out someone as soon as they can to help. Rather than signing up to a charity that spends massive amounts on adverts and campaigns, the public, and the Chugger, should have opened their eyes to the problem right in front of them, which was being completely ignored.

But it was getting late – the Chugger was probably more interested in when he could go home, probably via the over-priced health food shop.

 

 

 

 

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