Made in China: Rethinking the Label

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With an increasing number of Asian designers taking to the catwalk at London Fashion Week, is it time we looked at the ‘Made in China’ label from a new perspective?

Seeing the familiar ‘made in China’ hallmark on something you own is not unusual. In fact, it is so commonplace that it is almost surprising if something is not made in China. However, the label hardly screams ‘artisan’, ‘unique’ or ‘fashion forward’: for a long time it has instead been eponymous with, let’s be honest, a sense of mass-produced and low quality tat. But, in 2016, should we be re-thinking this ‘Made in China’ phenomenon? Is it time to forget all that we know and relearn what actually is being made in China?

Primarily because of the lower labour costs, many fashion brands take their production to China – this is not unknown. However, what is less talked about is the fact that high-end brands are also getting on board with this; Prada, Armani and Coach are among the designers moving their production to Asia, where high-end manufacture competencies are growing. So, even more things are being made in China: the question is, whether many things actually designed in china? Shanghai, like any other capital city in any other country, is home to a large number of up and coming, innovative and quite frankly stunning designers. Arguably, though, their location is a disadvantage; the reputation of China as a source of one-off creative pieces is overshadowed by their role in the mass-production of flimsy Kinder-Egg toys.

 

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A piece from the Favotell pop- up, showcasing emerging Shanghai designers

But times are changing, and people are starting to recognise that just as your leather bag might bear a tag saying ‘Made in Italy’, clothes which proudly state they have been ‘Made in China’ could equally be a sign of a good quality, well-made and exquisitely designed item. With London Fashion Week underway, the emergence of Shanghai based and Asian inspired designs cannot be ignored. Designers such as Minki Cheng, Huishan Zhang, Ryan Lo and Tommy Zhong are proudly exhibiting the talent from China through designs inspired by the East, championed in the West. One such company that is aiming to re-educate the public on the growing number of emerging designers in China is Favotell, who aim to create a cultural bridge between Shanghai and London, exposing England to the huge talent from across the continent. London seems a sensible place to introduce these up and coming Shanghai designers to a wider audience; the huge number of art students and creatives in one place is bound to create some innovate mixes and merges. Favotell is exploring one cultural merge that has so far not been much explored – the link between Shanghai and London, and in December of last year launched a pop-up at Gallery Different near Oxford Street to showcase a selection from some of Favotell’s Shanghai designers. If other’s take Favotell’s lead, this could be the start of a ‘Made in China’ overhaul.

 

At this point, I think we should look at the ‘Made in China’ tag with fresh eyes: far from just being a means for cheap production, this could signal bespoke creation and innovative design. Watch this space.

 

NB: This blog was unashamedly made in England

 

Shop til you Drop? An Alternative to Black Friday

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Head to Spitalfields Market to avoid High Street mania

Fashion in London is unavoidable. Between the Fashion Weeks, Oxford Street offers a beacon of trend inspiration and even taking a tube journey, the sheer variety of clothes is amazing. London is the ultimate melting pot of styles and looks, creating a sense that you really can wear anything (although the leopard-print unitard clad woman in Stratford caused me doubt this slightly, I must admit).

With Black Friday mania from America gradually becoming a similar mad shopping day full of deals and steals, high streets are cottoning in to the fact that this is the time to persuade shoppers they NEED that dress. (I am still fairly convinced it’s only called Black Friday from the sheer amount of black eyes acquired from wrestling fellow shoppers to the floor to get half price TVs: shopping is dangerous, people)

This week, BBC Radio Four’s Woman’s Hour has been running a series of broadcasts on the theme of appearance. Whilst some may shun this focus as ‘shallow’, it cannot be denied that how we feel, how we see ourselves, and how we judge others is influenced by what we look like. The pressure to look a certain way, to follow the newest trends and buy the latest pieces is an everyday occurrence, arguably intensified by the growing role of social media and its increasing influence on our fashion choices .

In the city, style tribes are inevitable; it’s fairly easy to tell a Shoreditch hipster from a Kings Road fashionista, but there is a great deal of looks that are unique mish-mashes of trends and pieces:  London is arguably the most diverse fashion cities  in the world.

Not only is there a wealth of high street shops and chains, but London also plays host to a good few markets and independent boutiques where you can find something a little different. I say, avoid Black Friday, shin the crowds and head to my pick of some of the city’s more unique shopping destinations to find some Christmas presents: (Note: I am not in any way pretending to be any kind of style blogger, so take my suggestions with a pinch of salt/glitter)

 

For an arts and crafts market with a bit of vintage: Spitalfields

Artisan jewellers and up-and-coming designers collide daily in Spitalfields Market, near Liverpool Street. Find vintage furs amongst one-off dresses, hand embroidered scarves mingling with leather boots, and all of the accessories. Daily, with special markets on certain days.

 

 For a fashion pop-up: Favotell 

The huge number of art students and creatives in one place is bound to create some innovate mixes and merges. One such merge which has so far been little explored is the link between Shanghai and London, which is where Favotell comes in. Favotell is the brainchild of Central St Martin’s graduate Kong Jialin who saw a gap in the market for a cultural bridge between the two cities. From December 1st until the 4th, Favotell are running a pop-up store near Oxford Street at Gallery Different (14 Percy Street, London, W1T 1DR) which could be the perfect opportunity to get your hands on some Shanghai-inspired outfits.

 

For shops with a bit of an edge: Carnaby Street

Just off Oxford Street sits this legendary fashion haven, with shops such as Monki and Muji that offer a welcome break from the madness and size of the stores on the main drag. Kingly Court is also a fab place to stop for a bite between shopping, and there’s some great coffee spots around there too.

 

For hit and miss bargains and a few rummaged gems: TK Maxx

This well-known chain is a favourite amongst bargain hunters for quality and designer items often at half the price. There is no guarantee of size availability, or that the same thing will be there next time, so it’s a case of grab it while you can. Shoppers must be willing to do a bit of digging!

 

For Vintage heaven: Brick Lane

Just by Spitalfields you’ll find Brick Lane, hipster central and THE place for vintage pieces. As well as the Sunday market, there are a fair few vintage shops such as Rokit and Blitz which have rails and rails of everything from sequinned dresses to lumberjack shirts and retro Christmas jumpers. At the stalls, it is always worth haggling – start low in the hope they will meet you in the middle.

 

P.S. I wish you luck on your present buying/fashion finding/Black Friday avoiding mission.